8 Tips to Improve Your Home Egg Business

Whether you've had chickens for years, are an experienced at-home egg seller, or are new to the egg selling game, the following tips are an EGGcellent way to put your business at the top.  

1. Colors
Mix things up by getting chickens that lay different colored eggs. Then, you can mix and match your cartons by filling them with a beautiful variety of brown, tan, blue, green, etc.

2. Advertising
When it comes to advertising, you can't go wrong setting up a couple of social media accounts to keep your customers up-to-date on deals, special discounts, and more. These are some of the more common media platforms and the different audiences you are likely to reach.

• Facebook
  Still one of the biggest platforms, Facebook allows you to create your business page and join other groups that will be interested in your products. You can also sell through the Facebook marketplace and local yard sale groups. In addition, Facebook will reach those generations classified as Boomers, Gen X, and elder millennials.
• Instagram
  Instagram is a great place to highlight the visuals of your products and where the chickens live, and what they eat. So take lots of pictures and upload them regularly to reach millennials and gen z.
• TikTok 
  Do you want to reach the youngest people with money in your neighborhood? Then, Tik Tok is the place for that if you are ready to take videos and edit them regularly.
• Old-School
  You can't go wrong with some old-school marketing - place ads in the local paper, hang flyers, make posters and signs. Make a stand for the kids and sell at your street corner or at the local Farmers market.

3. Designing Marketing Materials
Don't take some sharpie marker to the side of a cardboard box. Instead, update your design game by using the free app Canva.com. It is easy to use and allows you to create posters, flyers, business cards, and so much more. Start with the free templates, let your creative side take over, and make your marketing materials shine.

4. Storage
Ensure you aren't giving your customers rotten eggs by being mindful of your egg storage. For example, if your eggs are sitting on the counter or at room temperature, they should not be washed to avoid removing the bloom. However, if they are going to be stored in the fridge, they can be washed.

5. Delivery
Now it's time for delivery!

6. Shelf Life
Here is how long your eggs will last so you know when it is time to junk or deliver.

• Don't wash the bloom off, and freshly laid eggs can be left out at room temperature for at least a month.
• If they are washed, they need to be refrigerated and can last in a sealed container for up to six months.

7. Types of Trays
You can ask your customers to save egg cartons and set up regular drop-off and pick-up times so that everyone is reducing waste. You could also special order clear or colored cartons for special occasions like Easter or the local Farmers' Market.

8. Customer Preferences
Keep customer preferences in mind for better customer service. You can send questionnaires or customer satisfaction surveys with each batch of eggs to be collected at your next delivery. Take note of what they like and don't like, and make adjustments as you go forward.

Follow these tips, and the neighborhood will be clucking about your egg business!  And don't forget to feed your chickens PopWorms! to keep them Eggcellent shape!